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Becoming customer obsessed at the Royal Bank of Scotland

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ian Goulding, Libby Watkinson

Abstract:

With this presentation from the Royal Bank of Scotland, you will learn about how customer insights are helping the bank becoming 'Customer Obsessed'. 

Ian Goulding

Author

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Libby Watkinson

Author

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Goulding and Watkinson (2019a, September 08). Becoming customer obsessed at the Royal Bank of Scotland. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/royal-mail-s-customer-perception-and-satisfaction-index-cpsi-