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Client chat show: A take on how insight functions deal with a changing business environment

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Niels Schillewaert, Begonia Fafian, Joseph Chen, Fenny Léautier

Abstract:

Customer insight is the number 1 capability for the C-suite, yet the perceived need for market research diminishes. Based on group discussions extra interviews with end-clients, we highlight the challenges CMI departments face and how they cope.

Niels Schillewaert

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Begonia Fafian

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Joseph Chen

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Fenny Léautier

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Schillewaert, Fafian, Chen and Léautier (2019a, September 08). Client chat show: A take on how insight functions deal with a changing business environment. ANA - ESOMAR. Retrieved June 23, 2025, from


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