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Ehrenberg and Barnard (1994a, September 01). Advertising for brand maintenance. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-for-brand-maintenance
Holmes, M. (1994a, September 01). Company market research departments. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/company-market-research-departments
Dimitriadis and Bidault (1994a, June 15). Branding in business-to-business markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/branding-in-business-to-business-markets
Wood, I. E. (1994a, June 15). Brands on market earth. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brands-on-market-earth
Angle, P. (1994a, June 15). Your best customers are not those you have today. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/your-best-customers-are-not-those-you-have-today
Kapferer, J. (1994a, June 15). Stealing brand equity' measuring perceptual confusion between national brands and copycat own-label products. ANA - ESOMAR. Retrieved September 26, 2024, from
Peel and Johnston (1994a, June 15). Mystery shopping it volume products making the channel accountable. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/mystery-shopping-it-volume-products-making-the-channel-accountable
Yentis and Bond (1994a, June 15). Andrex comes out of the closet. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/andrex-comes-out-of-the-closet
Kramer and Nelissen (1994a, June 15). End consumption of cement and ready mixed concrete. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/end-consumption-of-cement-and-ready-mixed-concrete