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Research papers

Innovative marketing technologies

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumer’s appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Dörthe Jans
Company: YouGov
November 11, 2018
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Citation

Jans, D. (2018a, November 11). Innovative marketing technologies. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/innovative-marketing-technologies-9467


Webinars

Future of market research

How do clients see the future of research? Will research remain the voice of the consumers central to the decision making process inside organisations? What is the future role of the client side researcher? These and many other questions on the...

Catalogue: Webinars 2016
Authors: Finn Raben, Madhumita Chakraborty, Joachim Rittchen, Christian Kurz
June 15, 2016
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Citation

Raben, Chakraborty, Rittchen and Kurz (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/future-of-market-research--8743