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Jamieson, D. (1997a, June 15). The new face of marketing. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/the-new-face-of-marketing
Richards, T. (1997a, June 15). Buying loyalty VS. building commitment developing. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/buying-loyalty-vs-building-commitment-developing
Falk and Schmidt (1997a, June 15). The impact of new media on the communication process. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/the-impact-of-new-media-on-the-communication-process
Hoekstra and Huizingh (1996a, November 01). The lifetime value concept . ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/the-lifetime-value-concept-
Swinnen and Vanhoof (1996a, November 01). Attribute importance . ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/attribute-importance-
Van Rijn, Van Everdingen, Risseeuw and Masurel (1996a, November 01). Customer focus in a service context . ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/customer-focus-in-a-service-context-
Kyziridis, Saren and Tzokas (1996a, November 01). Sales management . ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/sales-management-
Guibert, N. (1996a, November 01). Buyer-seller relationship . ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/buyer-seller-relationship-
Pinijarom and Cooper (1996a, November 01). The role of qualitative research in Asia. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/the-role-of-qualitative-research-in-asia