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The role of qualitative research in Asia

Date of publication: November 1, 1996

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Company: QRi Consulting Ltd.

Authors: Jocelyn Pinijarom, Peter Cooper

Abstract:

Qualitative research provides a unique opportunity for engaging in a dialogue with Consumers. This paper examines the following: - Qualitative Research and its practice in Asia; - Marketing implications of the changes taking place from Asian and Worldwide qualitative studies.

Jocelyn Pinijarom

Author

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Peter Cooper

Author

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Citation

Pinijarom and Cooper (1996a, November 01). The role of qualitative research in Asia. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-communities-in-asia-pacific