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Research reports

Report on Grecian 2000 self-completion questionnaire

This report contains the results of the computer analysisrun on all the returned Grecian 2000 self-completionquestionnaires which were sent out on the 9th April 1974. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Report on Grecian 2000 self-completion questionnaire. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-grecian-2000-self-completion-questionnaire


Research papers

Consumer purchasing patterns in successive time-periods

In this paper I want to consider a new way of analysing consumer purchasing data. In brief the method consists of classifying consumers not by the usual demographic characteristics, but in terms of their purchasing behaviour in some previous period....

Catalogue: ESOMAR Congress 1966
Author: Gerald J. Goodhardt
September 1, 1966
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Citation

Goodhardt, G. J. (1966a, September 01). Consumer purchasing patterns in successive time-periods. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/consumer-purchasing-patterns-in-successive-time-periods


Research papers

A new look at old data

The conventional methods of analysing market research data are useful, but have their limitations. They consist, usually, of the construction and examination of one-way tables by characteristics like social class, age of housewife etc., together with...

Catalogue: ESOMAR Congress 1966
Author: Stephan Buck
September 1, 1966
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Citation

Buck, S. (1966a, September 01). A new look at old data. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-new-look-at-old-data


Research papers

The use of models and simulation techniques in the interpretation of market research data

In this paper I propose to make some suggestions for the use of models and simulation techniques, similar to those employed by operational research workers in industry, as a means of reproducing patterns of past behaviour and of predicting patterns...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: David Lowe-Watson
June 15, 1961
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Citation

Lowe-Watson, D. (1961a, June 15). The use of models and simulation techniques in the interpretation of market research data. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-use-of-models-and-simulation-techniques-in-the-interpretation-of-market-research-data