Resources Library by ANA

The shape of things to come

This paper describes the expected shape of the west European tourism market in 1980 including: 1.The intra-European market both domestic and international; 2. The market for travel from West Europe to countries overseas; 3. The market for travel to...

Catalogue: Seminar 1977: Travel And Tourism

Author: John Seekings

June 15, 1977

How the industry forecasts

This paper describes the results of a survey of Pharmaceutical Companies that was conducted to investigate current procedures for 'long range' product and market forecasts. The survey was conducted by means of postal questionnaires that were kindly...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: John S. Burton

March 1, 1977

Patient influence on prescribing

This paper sets out to examine whether a better understanding of the problems and actual behaviour of patients could be used to improve the pharmaceutical industry's communications with the doctor. The results of recent group discussions carried out...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Authors: P. Hohenberg, I. Burgess

March 1, 1977

Distribution system in Europe

Five countries will be compared. This selection is influenced by random and does not mean, that other countries and their distribution systems are unimportant or not worth describing. We only looked at the systems for consumer (mass) magazines....

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: G. Sondermann

December 1, 1976

The different structure of veterinary practice

The material for this paper is based upon the many years of experience Market Investigations has in collecting and publishing data on the veterinary markets. This experience is principally based in Great Britain but more recently in Holland and...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market

Author: Julian Harvey

November 24, 1976

Market research applied to overseas markets

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Claire Donaud, John Kedzierski, Anne Bottier

Company: Unilever

June 15, 1976

Market research applied to overseas markets (French)

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Claire Donaud, John Kedzierski, Anne Bottier

Company: Unilever

June 15, 1976

A qualitative research perspective on international marketing research

This paper puts forward the view that international qualitative research is quite different from international quantitative research in a number of key areas. The need to adopt a consistent philosophy and approach to qualitative research is noted,...

Catalogue: Seminar 1976: International Market Research

Author: John R. Goodyear

April 1, 1976

The quality of research is...

Since the theme of this Congress is the quality of research, I thought it might be a good idea to find out what some ESOMAR members think has been the contribution of ESOMAR Congresses, not just to the overall quality of research, but to the quality...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Emanuel H. Demby

August 1, 1975