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Taylor, J. A. (1992a, June 15). Brand equity. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/brand-equity-3835
Aboul-Fath, M. (1992a, June 15). What advertisers expect from TV audience research and what they actually get. ANA - ESOMAR. Retrieved September 20, 2024, from
Masson, P. (1992a, June 15). Meeting media data needs in the age of the Europlanner. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/meeting-media-data-needs-in-the-age-of-the-europlanner
Grunert and Röhme (1992a, June 15). Consumers' environmental concern: Are we really tapping true concern that relates to environmentally ethic behaviour?. ANA - ESOMAR. Retrieved September 20, 2024, from
Ohashi, T. (1992a, June 15). Proper use of qualitative and quantitative data in marketing research in the new technology age. ANA - ESOMAR. Retrieved September 20, 2024, from
Thomas, W. L. (1992a, June 15). Future technology impact on broadcast audience research data collection. ANA - ESOMAR. Retrieved September 20, 2024, from
Becker, P. (1991a, June 15). Standardization of health measurement for different indications. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/standardization-of-health-measurement-for-different-indications
Neumann, T. (1991a, June 15). What advertisers expect from TV audience research and what they actually get. ANA - ESOMAR. Retrieved September 20, 2024, from
Fanning, J. (1990a, September 01). Countries as brands. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/countries-as-brands