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Webinars

Discovering the Hidden Keys to Happiness Around the World

Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the...

Catalogue: Webinars 2021
Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell
Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data
November 11, 2021
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Citation

Puleston et al. (2021a, November 11). Discovering the Hidden Keys to Happiness Around the World. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/discovering-the-hidden-keys-to-happiness-around-the-world


Research papers

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Amit Dhand, Yelena Idelchik, Luke Orphanides
Company: NAILBITER Inc.
November 11, 2018
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Citation

Dhand, Idelchik and Orphanides (2018a, November 11). Videometrics to the rescue. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/videometrics-to-the-rescue-9499


Research papers

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
September 22, 2016
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Citation

Verhaeghe, Pallini, Deceuninck and Vucescu (2016a, September 22). The power is in the mix. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/the-power-is-in-the-mix-8893


Research papers

Data gumbo

We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Joseph D. Blechman
June 15, 2016
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Citation

Blechman, J. D. (2016a, June 15). Data gumbo. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/data-gumbo-8707


Research papers

Adding quality to quantity

This paper examines the move towards an integration of qualitative and quantitative methodologies and techniques. It discusses some of the conventional ways qualitative and quantitative research have been combined and then details what the authors...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Rebecca Wynberg, Sarah O'Brien
June 15, 1993
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Citation

Wynberg and O'Brien (1993a, June 15). Adding quality to quantity. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/adding-quality-to-quantity


Research papers

The role of research, particularly qualitative research, in concept development

The purpose of this paper is to demonstrate how market research can identify consumer needs and then assist in the development of concepts, and eventually of brands, to meet those needs: and brands, with their essential emotional components, rather...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Author: Stephen Wells
June 15, 1991
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Citation

Wells, S. (1991a, June 15). The role of research, particularly qualitative research, in concept development. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/the-role-of-research-particularly-qualitative-research-in-concept-development