Abstract:
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of 'small data'. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights.
Research Papers
The truth is out there
Catalogue: Congress 2016: #WOW
Authors: Julie Knox, Andy Lack, Tom Vannozzi, Luke Mantell
Company: Jigsaw Research
September 22, 2016
Research Papers
Build, measure, learn
Catalogue: Congress 2017: Visionary
Authors: Patrick Fagan, Sally Wu
 
September 4, 2017
Research Papers
The science of engagement
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sally Wu, Patrick Fagan, Andrew Tenzer
 
May 19, 2016
