Discovering the Hidden Keys to Happiness Around the World

Date of publication: November 11, 2021

Catalogue: Webinars 2021


Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the hidden keys to happiness.

The idea behind this project was to do some research away from the commercial world market research, to find out how different cultures see themselves by analysing what people say in their own words about themselves.

This unique survey asked people around the world how happy they felt and then examined how they saw themselves and included questions on their lifestyle, their expectations, goals and what thought would improve their lives.

The range of questions asked in this survey included:

  • How happy are you feeling?
  • What would improve your life right?
  • What did you eat for dinner yesterday?
  • What piece of advice would you pass onto the world?
  • How would you describe yourself in 5 words?
  • What are some of the things in life you enjoy?
  • What are some of your long-term goals?
  • How you think your life will look like in a years time?
  • What would order as you last meal if you were on death row?

The survey was fielded in US, Brazil, Canada, Netherlands, Italy, Portugal, France, China, India & Japan to 2,000 online nat rep respondents in each country.

Find out what incites the different teams of researchers uncovered in this fun 1 hour session, where you will also learn about some of the techniques used to analyse unstructured data and what you can with multi-country open ended feedback and what are some of the challenges.

Have they discovered the secrets to happiness?  Well there is only one way to find out?sign up for this session on 10th November.

The session is being moderated by Jon Puleston, VP Innovation for Kantar Profiles Division.

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