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Research papers

The European Union

This paper describes the development of a feasibility study amongst top decision-makers in the European Union carried out on behalf of the European Commission. The survey was conducted in all fifteen member states of the Union and covered five main...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Jacqueline Spence, Nicole Jamar
September 1, 1997

Research papers

ANALYST

This paper describes ANALYST, a knowledge-based system for analyzing panel data. ANALYST supports product managers and market researchers in analyzing market data, helping them in the primary problems of marketing decision making: detecting...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Alf Zimmer, Josef F. Krems, Stefan Krischker, Armin Hartinger, Heinz Wontorra
June 15, 1993