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Research papers

We are still confused- But on a higher level

Most case stories are. written when the success is an established fact. This paper is a case where part of the story was written in advance, in the form of objectives. To be precise, it is a case story the outcome of which is not yet known. The story...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Niels Vinding
June 15, 1965
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Citation

Vinding, N. (1965a, June 15). We are still confused- But on a higher level. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/we-are-still-confused--but-on-a-higher-level


Research papers

Market research in Denmark

In the spring of 1963 a pending general labour dispute caused a slowdown in marketing research activities in Denmark. When this dispute was brought to an end there was a revival resisting in more market research work than in any preceding year. The...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Per Dam
June 15, 1965
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Citation

Dam, P. (1965a, June 15). Market research in Denmark. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/market-research-in-denmark