Market research in Denmark
In the spring of 1963 a pending general labour dispute caused a slowdown in marketing research activities in Denmark. When this dispute was brought to an end there was a revival resisting in more market research work than in any preceding year. The total turnover of professional market research exceeded 5 mill. Dkr in 1963. The Danish Marketing Research Association continued to work according to its objective during 1963.
- This could also be of interest