Market research in Denmark

Date of publication: June 15, 1965

Author: Per Dam


In the spring of 1963 a pending general labour dispute caused a slowdown in marketing research activities in Denmark. When this dispute was brought to an end there was a revival resisting in more market research work than in any preceding year. The total turnover of professional market research exceeded 5 mill. Dkr in 1963. The Danish Marketing Research Association continued to work according to its objective during 1963.

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