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Rousseau-Anderson, Konya, Ouren, Reitsma and Andersson (2020a, November 17). Evolution continued: The future of the data, analytics and insights industry. ANA - ESOMAR. Retrieved June 12, 2024, from
Eaddy and Morgan (2020a, August 26). Transforming insights-driven planning at Coca-Cola. ANA - ESOMAR. Retrieved June 12, 2024, from
https://ana.esomar.org/documents/transforming-insights-driven-planning-at-coca-cola