Transforming insights-driven planning at Coca-Cola

Date of publication: August 26, 2020

Catalogue: Webinars 2020

Abstract:

Making sure insights are systematically used by your stakeholders in annual business plans is mission critical, but what to do when a pandemic disrupts your ways of working? 

 

When Coca-Cola McDonald's was forced to cancel their annual business planning event to prevent potential health risks, Stephanie Eaddy and her team used their Insights Connect platform from Market Logic to step up to the plate and support the process remotely. In this webinar, you'll learn how they successfully replaced in-person workshops and planning meetings, with a new self-service model, where experts curate critical information with key context, to democratize insights-driven planning for all stakeholders. This session focuses on the journey taken at The Coca-Cola Company to build a new culture of self-discovery and curiosity around consumer insights gathering to enable more people to get insights needed to get the work done. We will discuss: 

- Understand the benefits of internal digital transformation in your organization

- Build a case for internal support and alignment to launch a pilot or something similar

- Apply change management tips to help support the transition to a new way of working.

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