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Videos

Build, measure, learn

It’s said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content-marketing campaign, there’s no such thing as a bad emotion! We’ll...

Catalogue: Congress 2017: Visionary
Authors: Patrick Fagan, Sally Wu
November 27, 2017
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Citation

Fagan and Wu (2017a, November 27). Build, measure, learn. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/build-measure-learn-9177


Research papers

Feel more, click more

As more advertising spend migrates online, there’s a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...

Catalogue: Congress 2017: Visionary
Author: Jocelyn Simon
Company: System1 Research Ltd
August 31, 2017
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Citation

Simon, J. (2017a, August 31). Feel more, click more. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/feel-more-click-more