Back

Build, measure, learn

Date of publication: November 27, 2017

Catalogue: Congress 2017: Visionary

Authors: Patrick Fagan, Sally Wu

Abstract:

It’s said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content-marketing campaign, there’s no such thing as a bad emotion! We’ll show you why...

Patrick Fagan

Author

This is a long description of some author details.

Sally Wu

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Build, measure, learn

Catalogue: Congress 2017: Visionary

Authors: Patrick Fagan, Sally Wu

 

September 4, 2017

×

Citation

Fagan and Wu (2017a, September 04). Build, measure, learn. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/build-measure-learn


Research Papers

Measure twice and cut once

Catalogue: WM3 2007

Author: John Hallward

Company: Ipsos MRBI

June 3, 2007

×

Citation

Hallward, J. (2007a, June 03). Measure twice and cut once. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measure-twice-and-cut-once


Research Papers

We learn patients benefit

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Laurent Verard, James Kennedy

Companies: BrainJuicer, Philips International

March 3, 2010

×

Citation

Verard and Kennedy (2010a, March 03). We learn patients benefit. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/we-learn-patients-benefit


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Fagan and Wu (2017a, November 27). Build, measure, learn. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/we-learn-patients-benefit