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Build, measure, learn

Date of publication: November 27, 2017

Catalogue: Congress 2017: Visionary

Authors: Patrick Fagan, Sally Wu

Abstract:

It’s said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content-marketing campaign, there’s no such thing as a bad emotion! We’ll show you why...

Patrick Fagan

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Sally Wu

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Research Papers

Build, measure, learn

Catalogue: Congress 2017: Visionary

Authors: Patrick Fagan, Sally Wu

 

September 4, 2017

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Citation

Fagan and Wu (2017a, September 04). Build, measure, learn. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/build-measure-learn


Research Papers

Measure twice and cut once

Catalogue: WM3 2007

Author: John Hallward

Company: Ipsos MRBI

June 3, 2007

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Citation

Hallward, J. (2007a, June 03). Measure twice and cut once. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/measure-twice-and-cut-once


Research Papers

We learn patients benefit

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Laurent Verard, James Kennedy

Companies: BrainJuicer, Philips International

March 3, 2010

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Citation

Verard and Kennedy (2010a, March 03). We learn patients benefit. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/we-learn-patients-benefit


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Citation

Fagan and Wu (2017a, November 27). Build, measure, learn. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/we-learn-patients-benefit