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Build, measure, learn

Date of publication: November 27, 2017

Catalogue: Congress 2017: Visionary

Authors: Patrick Fagan, Sally Wu

Abstract:

It’s said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content-marketing campaign, there’s no such thing as a bad emotion! We’ll show you why...

Patrick Fagan

Author

This is a long description of some author details.

Sally Wu

Author

This is a long description of some author details.

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Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Fagan and Wu (2017a, November 27). Build, measure, learn. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/build-measure-learn-9177