Resources Library by ANA

Powerfully passive

In our presentation we willl describe the methodology/design to test the one-hour long TV program, the challenges in its operations, and also some of the findings - particularly the differences between the passive measurement using biometric and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Alice He, Ashok Sethi, Qun Ge

Company: GfK

June 15, 2015

When business gets emotional

Emotion plays a part in everything consumers do. But in B2B, it has played an increasingly more important role over the past decade – more than most marketers, researchers, and brand managers are willing to admit or measure. Some of their...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Authors: John Perls, Robert Passikoff

June 15, 2014

Art + Science

The path to better consumer engagement for growth is paved with leading and bleeding edge combinations of art and science: from metrics to meaning to action. Marketers today are focused on the rapid changes in consumer behaviour, especially those...

Catalogue: Congress 2014: What Inspires?

Author: Gayle Fuguitt

June 15, 2014

Old meets new

Markets are becoming global and there is a need to develop products that easily convey information across cultures. By combining techniques from different fields (psychology, marketing, neuroscience and behaviour science) it is possible to develop a...

Catalogue: Congress 2013: Think Big

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Sebastián Olier, Milena Sabogal Uribe

June 15, 2013