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Wyndham and Goosey (1990a, September 01). Efficiency of media fusion and single source data collection in advertising evaluation. ANA - ESOMAR. Retrieved September 26, 2024, from
Bronner, A. E. (1990a, September 01). The end of fusion fear?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-end-of-fusion-fear-
Lindon and Boss (1990a, September 01). How to measure and improve the performance of the marketing research function within user companies? (French). ANA - ESOMAR. Retrieved September 26, 2024, from
Lindon and Boss (1990a, September 01). How to measure and improve the performance of the marketing research function within user companies?. ANA - ESOMAR. Retrieved September 26, 2024, from
Ramsay, B. (1990a, June 15). The challenges and opportunities for new product development in the FMCG industry. ANA - ESOMAR. Retrieved September 26, 2024, from
B.V., A. (1990a, January 01). ARF criteria for marketing and advertising research . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/arf-criteria-for-marketing-and-advertising-research-
B.V., A. (1990a, January 01). Guidelines for the public use of market and opinion research . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/guidelines-for-the-public-use-of-market-and-opinion-research-
Hayes and Otker (1987a, September 01). Judging the efficiency of sponsorship. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/judging-the-efficiency-of-sponsorship
Hertzman, P. (1987a, June 15). A model for a cost-benefit analysis of a new pharmaceutical. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-model-for-a-cost-benefit-analysis-of-a-new-pharmaceutical