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ARF criteria for marketing and advertising research

Date of publication: January 1, 1990

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

Abstract:

These criteria are intended to provide helpful guidelines for planning and reporting market research studies and for assisting practitioners and users of market research to evaluate the quality, relevance, and utility of the information reported. The criteria for research presented in this report are discussed under the headings of nine functions.

ARF (Advertising Research Foundation) B.V.

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Research Papers

The ARF audit of procedures for media audience research studies

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

 

January 1, 1990

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Citation

B.V., A. (1990a, January 01). The ARF audit of procedures for media audience research studies. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-arf-audit-of-procedures-for-media-audience-research-studies-3417


Research Papers

ARF model for evaluating media

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

 

June 15, 1990

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Citation

B.V., A. (1990a, June 15). ARF model for evaluating media . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/arf-model-for-evaluating-media-


Research Papers

The ARF audit of procedures for media audience research studies

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

 

January 1, 1990

×

Citation

B.V., A. (1990a, January 01). The ARF audit of procedures for media audience research studies. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-arf-audit-of-procedures-for-media-audience-research-studies


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

B.V., A. (1990a, January 01). ARF criteria for marketing and advertising research . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-arf-audit-of-procedures-for-media-audience-research-studies