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Research reports

Disney foods

The research reported here arose from the intentionto launch a range of food products onto theUK market, with the range name of Disney Foods and aimed at the mothers of children aged 4 and upwardwho could be assumed to be affected by the appeal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Disney foods. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/disney-foods


Research reports

Hot and cold packs

Beecham Products' Research & DevelopmentDepartment has available possible new product conceptswhich they wished to examine. The concepts are thatof hot and cold packs, i.e. small packs containingwater and crystals which when activated can...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Hot and cold packs . ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/hot-and-cold-packs-


Research reports

Notes on visit to 'Insight'

The visit was organized in order to make someassessment of the 'Insight' method which had beendescribed briefly by Wasey-Quadrant Ltd (London).Insight's techniques were suggested as potentiallyuseful for throwing new light on Park Drive, and fromthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Notes on visit to 'Insight'. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/notes-on-visit-to-insight-


Research reports

Barclaycard responses

In the Campaign Evaluation Study (Sloare Research),it was found that 32% of all those claiming to recallBarclay advertising replied "Barclaycard" and nothingelse. The purpose of this research was: 1. To isolate respondents who responded...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Barclaycard responses. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/barclaycard-responses


Research reports

Qualitative research on three commercials for Gold Blend

The research was required on three commercials forGold Blend: South America; Computer and DinnerParty. It is understood that previous researchhad been carried out on these commercials whichhad been instrumental in determining the orderin which they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 21, 1973
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Citation

, C. (1973a, May 21). Qualitative research on three commercials for Gold Blend. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-three-commercials-for-gold-blend


Research reports

Exploratory research in London on North Atlantic travel

The general object of the research was to examinetravel-planning procedures and knowledge of, andattitudes towards airline services among peoplecrossing the Atlantic on vacation trips at theirown expense. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Exploratory research in London on North Atlantic travel. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/exploratory-research-in-london-on-north-atlantic-travel


Research reports

Qualitative research on Stregene new packing and advertising

This research was undertaken in order to examinereactions to new packaging and advertising forStergene, amongst a sample of users and non-users.The new packaging and advertising had been developedaround the already tested concept of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Qualitative research on Stregene new packing and advertising. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-stregene-new-packing-and-advertising


Research reports

Persil automatic advertising evaluation

This report gives the results of allevaluation of Persil Automatic Advertising. An earlier report  contains background attitudesto Bold and Persil Automatic, drawn from bothstudies, which are relevant to consumers' reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
×

Citation

, C. (1973a, May 18). Persil automatic advertising evaluation. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/persil-automatic-advertising-evaluation


Research reports

Judging a good wash

The general objectives of this research were to define thebroad parameters of two key aspects of the wash process: 1. Why and when an article is washed;2. How the standards achieved are judged.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1973
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Citation

, C. (1973a, May 13). Judging a good wash. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/judging-a-good-wash