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Videos

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
June 15, 2016
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Citation

Wright, D. (2016a, June 15). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend-


Videos

Just married!

The biggest question of the content industry sounds really simple: what do we need to produce so people will pay for it? But if it would be this easy then the industry would not be in a permanent state of crisis. G+J - one of largest publishing...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Ilka Kuhagen, Daniel Fazekas
June 15, 2016
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Citation

Kuhagen and Fazekas (2016a, June 15). Just married!. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/just-married-


Videos

Life lessons from New Orleans jazz

In this unique presentation, Dr. Michael White will share some of the experiences learned during his forty year career in jazz. From concepts such as innovation, to the creative process in individual and collective improvisation, to reinterpretation...

Catalogue: Congress 2016: #WOW
Author: Michael White
June 15, 2016
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Citation

White, M. (2016a, June 15). Life lessons from New Orleans jazz. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/life-lessons-from-new-orleans-jazz


Videos

Co-design! Zero to final specification in three days

Sensory cues provide the basis for understanding how to design and develop products to achieve harmony with the brand promise. Traditional research techniques focus on maximising purchase interest, preferences, and liking, to guide the construction...

Catalogue: Congress 2016: #WOW
Authors: David Lundahl, Menexia Tsoubeli
June 15, 2016
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Citation

Lundahl and Tsoubeli (2016a, June 15). Co-design! Zero to final specification in three days. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/co-design-zero-to-final-specification-in-three-days-8701


Videos

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
June 15, 2016
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Citation

Harrison, Skouras and Pierpoint (2016a, June 15). Stories from the fringe: The people strategy forgets. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/stories-from-the-fringe-the-people-strategy-forgets


Videos

Taking advantage of Google technology to measure media

The aim of the presentation is to illustrate how the research industry can take advance from the Google technology to measure the media.

Catalogue: Seminar 2016: Media Return on Investment
Author: Lanier Pietras
Company: Google
June 15, 2016
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Citation

Pietras, L. (2016a, June 15). Taking advantage of Google technology to measure media. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/taking-advantage-of-google-technology-to-measure-media


Videos

ESOMAR Representatives capsule

A move from autocracy to democracy, political polling is coming of age in some countries. Hear what is happening in Indonesia and Myanmar from two of the ESOMAR Country representatives.

Catalogue: Asia Pacific 2016: Get Connected!
Authors: John Smurthwaite, Harry Puspito, Marita Schimpl
June 15, 2016
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Citation

Smurthwaite, Puspito and Schimpl (2016a, June 15). ESOMAR Representatives capsule. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/esomar-representatives-capsule


Videos

Welcome to the club

Objectivity is the human condition's main mechanism for deciphering the truth and our industry's golden rule. However, is the traditional paradigm of objectivity obstructing our ability to uncover real insight? This paper will show how cultural...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Steve Hill, Rhiannon Price
Company: Northstar Research
June 15, 2016
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Citation

Hill and Price (2016a, June 15). Welcome to the club. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/welcome-to-the-club


Videos

The past, present, and future of world building: An overview of the state of virtual reality

We have been world builders and storytellers since the beginning of time, and now with virtual reality we have the tools and the means to build worlds like we never have before. Virtual reality has already begun to change the entertainment,...

Catalogue: Congress 2016: #WOW
Author: Jennifer Duong
June 15, 2016
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Citation

Duong, J. (2016a, June 15). The past, present, and future of world building: An overview of the state of virtual reality. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/the-past-present-and-future-of-world-building-an-overview-of-the-state-of-virtual-reality