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Videos

Zalando: The journey from data to emotion

Zalando is a data-driven, successful online fashion platform. It traditionally relied on analytics and data-mining for market understanding; qualitative research was perceived as unreliable and expensive. While quantitative research was used to...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sebastian Prassek, Anne Strauss
June 15, 2016
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Citation

Prassek and Strauss (2016a, June 15). Zalando: The journey from data to emotion. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/zalando-the-journey-from-data-to-emotion


Videos

A quantum leap for the research industry

Ascription is a data science method which we have adopted to cut long questionnaires for mobile surveys, shorten the length and decrease the cost of large tracking desktop surveys. Using proprietary mathematical and statistical algorithms, responses...

Catalogue: Congress 2016: #WOW
Authors: Martin Dimov, Steve Wigmore
June 15, 2016
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Citation

Dimov and Wigmore (2016a, June 15). A quantum leap for the research industry. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/a-quantum-leap-for-the-research-industry-8671


Videos

Ask the world

Imagine asking 20,000 Iranians about the future of their country - in 12 days; or people across Latin America about the Zika virus outbreak - within 24 hours of the WHO declaring it a global health emergency; or citizens in 51 countries about...

Catalogue: Latin America 2016: Research Renovation
Author: Eric Meerkamper
June 15, 2016
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Citation

Meerkamper, E. (2016a, June 15). Ask the world. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/ask-the-world


Videos

Clearing the path to action in superannuation

Australia's $2 trillion superannuation industry is fiercely competitive and recent legislation made it easier than ever for consumers to move between providers. Growing share of wallet by convincing existing customers to consolidate their entire...

Catalogue: Congress 2016: #WOW
Authors: Alison Poole, Stacie Haber
June 15, 2016
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Citation

Poole and Haber (2016a, June 15). Clearing the path to action in superannuation. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/clearing-the-path-to-action-in-superannuation


Videos

Re-imagine marketing research

Imagine a world in which communications through all touchpoints are 'RAVES', which stands for being RELEVANT and RESPECTFUL, ACTIONABLE, VALUABLE whether in monetary, cognitive or emotional terms and provide an exceptional EXPERIENCE, telling a...

Catalogue: Congress 2016: #WOW
Author: Jerry (Yoram) Wind
June 15, 2016
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Citation

Wind, J. (2016a, June 15). Re-imagine marketing research. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/re-imagine-marketing-research


Videos

Transformational strategy

Every industry is being disrupted by changing conditions in their operating environment - the market research industry is no exception. In such disruptive times, the purpose of strategy development must be to transform the business, to re-conceive...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Steve Tighe
June 15, 2016
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Citation

Tighe, S. (2016a, June 15). Transformational strategy. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/transformational-strategy


Videos

The game-changing generation

Millennials are adopting new technologies and changing buying behaviors, resulting in challenges that brands need to tackle. Understanding Millennials required adapting the research approach: conducting the survey on smartphones, and more...

Catalogue: Congress 2016: #WOW
Authors: Patricia Dominguez, Nijat Mammadbayli, Cori Deutsch, Julia Goernandt, Joyce van Heeswijk
June 15, 2016
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Citation

Dominguez, Mammadbayli, Deutsch, Goernandt and van Heeswijk (2016a, June 15). The game-changing generation. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-game-changing-generation


Videos

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW
Authors: Mark Whiting, Namita Mediratta, Karen O'Hara, Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Whiting, Mediratta, O'Hara and Das (2016a, June 15). 2X the impact at ½ the time and ½ the cost? . ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/2x-the-impact-at-the-time-and-the-cost-


Videos

A tale for king and country

On 24 March 2016, one of the market researchers of the Dutch Tax and Customs Administration (the tax authority) was invited by the Dutch King to tell him about the insights gained on the Dutch citizens in relation to self-reliance and what that means...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anke Bergmans, Jo van Kruchten, Arjen Van Ulden
June 15, 2016
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Citation

Bergmans, van Kruchten and Van Ulden (2016a, June 15). A tale for king and country. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/a-tale-for-king-and-country-8672