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Research reports

Report on qualitative research into the target health and wealth policy

The Target Life Assurance Company have developed a totally new type of life insurance policy. Target Life wanted to be able to identify which of these twopossibilities found the greater favor with consumers and theirreasons for this. At the same...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
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Citation

, C. (1975a, October 03). Report on qualitative research into the target health and wealth policy. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-the-target-health-and-wealth-policy


Research reports

Report on qualitative research on new Cracknel bars

Four new bars have been developed by Rowntree MackintoshLtd. consisting of layers of cracknel with e soft flavoredfilling. The objectives of the research reported here were to assessthe likely acceptability of the bars in product terms toconsumers of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Report on qualitative research on new Cracknel bars. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-new-cracknel-bars


Research reports

Summary results of qualitative research on the slumberland 'Shrinking Room' commercial

Two group discussions were conducted with couples who were considering buying a new double bed for themselvesin the next year: one group was aged 20-35 years and onegroup 36-50 years, covering the new and replacement bedmarkets. Two further groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
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Citation

, C. (1975a, July 01). Summary results of qualitative research on the slumberland 'Shrinking Room' commercial. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/summary-results-of-qualitative-research-on-the-slumberland-shrinking-room-commercial


Research reports

Qualitative research on printed Smarties

Rowntree Mackintosh has produced an alternative toStandard Smarties, in the form of Smarties with Facesprinted on them. The research reported here was conductedin order to identify the acceptability and interest levelsof Smartie Faces, either as an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 10, 1975
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Citation

, C. (1975a, March 10). Qualitative research on printed Smarties. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-printed-smarties


Research reports

Report on qualitative research on Hiltone press advertising

Hiltone currently is believed to have a somewhatnegative and old fashioned brand image. The product isdue to be relaunched in 1975 but for 1974 the pressadvertising is intended to promote a better imagefor the brand. Leo Burnett has produced a new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 23, 1974
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Citation

, C. (1974a, February 23). Report on qualitative research on Hiltone press advertising. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hiltone-press-advertising


Research reports

Research report on Polo commercials

A new style of advertising was developed for Polo in 1974.Five commercials were made but only four of these havebeen screened. The fifth was withheld. As the commercialshave been on air it was considered an appropriate timeto assess consumer reaction...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Research report on Polo commercials. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/research-report-on-polo-commercials


Research reports

Qualitative research on Bonus Money

Glendinning Associates International have developeda U.K. continuity group promotion plan 'Bonus Money'.This was based upon the experience of a U.S. 'Bonus Gifts'scheme but specifically developed for the U.K. market.The scheme provides consumers with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 14, 1973
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Citation

, C. (1973a, September 14). Qualitative research on Bonus Money. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-bonus-money


Research reports

Research research into English tourism for Inbucon/Aic Ltd. on behalf of the English Tourist Board

The English Tourist Board is interested in howEngland is seen as a tourist/holiday center by the peoplewho live within the country 's boundaries. This preliminary research has been designed to provideinformation for a large-scale quantified survey of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973
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Citation

, C. (1973a, June 21). Research research into English tourism for Inbucon/Aic Ltd. on behalf of the English Tourist Board. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/research-research-into-english-tourism-for-inbucon-aic-ltd-on-behalf-of-the-english-tourist-board


Research reports

Report on qualitative research on a new advertising approach for UDT moneycentres

The research was required to assess the effectiveness ofthe new 'Bank' approach and to determine whether ornot this designation evoked positive or negative attitudes from members of the target market;at the same time, a comparative evaluation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973
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Citation

, C. (1973a, April 28). Report on qualitative research on a new advertising approach for UDT moneycentres. ANA - ESOMAR. Retrieved September 22, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-new-advertising-approach-for-udt-moneycentres