Abstract:
The English Tourist Board is interested in how
England is seen as a tourist/holiday center by the people
who live within the country 's boundaries. This preliminary research has been designed to provide
information for a large-scale quantified survey of tourism
within England.
About this collection:
Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in the early 1960s. He became involved in conducting commercial Motivational Research and by 1968 opened Cooper Research & Marketing in Manchester. Cooper was one of the key pioneers of what we now know as Qualitative Research. CRAM opened its London office in Wimpole Street in 1970 and moved to 53 St Martins Lane, WC2N 4EA, in 1972 where it remained until Peter's passing in 2010. The company changed its name to CRAM International in around 1985/86, reflecting the increasingly international nature of its work. The CRAM/Peter Cooper Archive Collection, which includes commercial research reports and early academic papers, has been preserved by Peter's children, Diana, Helen and Jonathan, and his colleague Simon Patterson. The scanning of the Archive has been supported by ESOMAR, AMSR, Peter's colleague Dr Alan Branthwaite & family, the Cooper family, and QRi Consulting. The CRAM/Peter Cooper Archive Collection is managed by QRi Consulting. The CRAM logo and CRAM International name are Registered Trademarks and the property of QRi Consulting.
Research Papers
Marketing long haul holidays to Australia
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: John Goldsworthy, Chris Friend, Judy Morrell
Company: Marplan Forschungsgesellschaft mbH
June 15, 1982
Research Papers
Research into the complex nature of the holiday choice process
Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Peter B. Hodgson
 
June 15, 1983
Research Reports
Concept testing for Golden Rail
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1979
