Resources Library by ANA

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research. New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Rachel Lawes

February 2, 2004

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research.New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Rachel Lawes

February 1, 2004

Euromale

In 1999 a study asked men around Europe what they thought of their lives: their jobs, their partners, their kids, their friends, women, sex, and advertising? How did this differ by age from 21-65 years? How did it differ by country between the United...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Authors: Christene McCauley, Nick Johnson

Company: Diageo

November 5, 2003

Living 24/7

This paper describes the role of market research in building knowledge as well as a tool to assist in improving company business and profit management. We are living the information age, in which knowledge is considered a company asset and more...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Ana Maria Gotelli Varoli, Dayse Maciel, Fábio Mariano, Haroldo Torres, Renata Cunha, Rony Susskind

Company: Procter & Gamble

September 14, 2003

Rediscovering Latin American households

Despite its cultural wealth and biodiversity, Peru is one of the poorest countries in Latin America, with approximately 55% of its population below the poverty line. Faced with this challenge, a multinational company known for its interest in market...

Catalogue: Latin America 2003

Authors: Paola Ruchmann, Alfredo Torres

Company: Apoyo

May 4, 2003

Penitentiary population in the state of Sao Paulo

The project reported in this paper addresses the drama experienced by a population carved from a fierce process of social exclusion and strives for understanding the individual nature of this populace. Likewise, it provides those responsible for...

Catalogue: Latin America 2003

Authors: Rosa L. Moyses, Vania Bartalini, Raul França Filho, Luis Pilli

Company: LARC Pesquisa de Marketing

May 4, 2003

Using ethnography and observation research to understand consumer behaviour in the retail aisle

In order to increase sales, it is important to understand what happens within the mind of the consumer while in the retail aisle.This paper describes research conducted for Black&Decker, Society Brass Collection among consumers while shopping for...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Barbara Foster, Max Ruckman, Cesar Carbajal

March 30, 2003

Sensory semiotics

Our senses interact with each other and borrow from each other's expertise in satisfying needs, or emotional language, meanings, vocabulary. Each sense has its own dynamics and uses a 'language' and a system of signs, which to a certain extent has a...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Clara Origlia

Company: Market Dynamics International srl

March 16, 2003

Identifying 'early adopters' internationally, using three dimensions

This paper demonstrates how intelligent analyses of existing single source databases can help identify key groups of 'early adopters'; not just in terms of demographics, but in terms of lifestyle and attitudes and internationally. It also...

Catalogue: Asia Pacific 2002

Authors: Rosi Ware, Michelle Crellin

December 1, 2002