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Flack, M. (1975a, August 01). Marketing financial services to the 'unbanked'. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-financial-services-to-the-unbanked-
Masson, P. (1968a, June 15). An international approach to data processing for media selection. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/an-international-approach-to-data-processing-for-media-selection