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Videos

Happy shoppers

A key question for Asian retailers is the degree to which 'soft factors', such as shopper reactions to branding or in-store experiences, impacts satisfaction and shopper spend. In Indonesia, answering this question is complicated by the respondent's...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Alastair Gordon, Mamik Leonardo, Dwinarizki Setyorini, Farquhar Stirling
Company: Deka Marketing Research
June 15, 2014
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Citation

Gordon, Leonardo, Setyorini and Stirling (2014a, June 15). Happy shoppers. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/happy-shoppers


Videos

'Power of laughter'

This presentation will demonstrate inspiration in the following ways:-inspiring innovation in the measurement of actual audience reaction to content-new insights to inspire and inform the creation of visual content and the scheduling of advertising...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, James Guerrier, Julia Lamaison
Company: GfK
June 15, 2014
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Citation

Kurz, McIlvenna, Guerrier and Lamaison (2014a, June 15). 'Power of laughter'. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/-power-of-laughter--8150