'Power of laughter'

Date of publication: June 15, 2014

Abstract:

This presentation will demonstrate inspiration in the following ways: -inspiring innovation in the measurement of actual audience reaction to content -new insights to inspire and inform the creation of visual content and the scheduling of advertising messages -an inspiring new way to demonstrate the value of a channel brand to its clients -inspiration to drive future development of this research methodology The presentation will demonstrate the value of measuring actual versus claimed behaviour, and will also demonstrate the effectiveness of using a new and innovative research tool to gain greater depth and understanding of actual audience behaviour. As an added inspiration, we will share footage of respondents, which will demonstrate very clearly that not all respondents are inspired by the processes they are asked to undertake in the name of research!

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