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Gummesson, E. (1996a, November 01). Relationship marketing . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/relationship-marketing-
Little and Brookes (1996a, November 01). The new marketing . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-new-marketing-
Wood, Laczniak and Murphy (1996a, November 01). Relationship marketing= Ethical marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/relationship-marketing-ethical-marketing
Wisniewski and Cartwright (1996a, September 01). Understanding promotion effectiveness and profitability . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-promotion-effectiveness-and-profitability-
Sinha, A. (1996a, June 15). Needs of a telecom operator. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/needs-of-a-telecom-operator
Nicholas and Ghrayeb (1996a, March 01). Brand equity . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-equity-
Cooper and Patterson (1995a, December 01). The future of qualitative research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-future-of-qualitative-research
Hugen and Meulman (1995a, September 01). Travelling so fast, they can't stop for research?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/travelling-so-fast-they-can-t-stop-for-research-
Gallucci, F. (1995a, June 15). The importance of database marketing to develop a customer strategy through loyalty card for retail companies. ANA - ESOMAR. Retrieved September 26, 2024, from