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Research papers

The growth of the chemical industry's markets in Europe (French)

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967
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Citation

Aviron, P. (1967a, August 01). The growth of the chemical industry's markets in Europe (French). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-growth-of-the-chemical-industry-s-markets-in-europe-french-


Research papers

The growth of the chemical industry's markets in Europe

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967
×

Citation

Aviron, P. (1967a, August 01). The growth of the chemical industry's markets in Europe. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-growth-of-the-chemical-industry-s-markets-in-europe


Research papers

Reflections on the possibilities of image research in the area of tourism

Somewhere in the decision-making process, however, people will, each year, have to make a choice between a variety of offers that probably surpasses the range of choices presented to the consumer in any other field. How does he orientate himself and...

Catalogue: Seminar 1967: Travel and Tourism
Author: Hans Sittenfeld
June 15, 1967
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Citation

Sittenfeld, H. (1967a, June 15). Reflections on the possibilities of image research in the area of tourism . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/reflections-on-the-possibilities-of-image-research-in-the-area-of-tourism-


Research papers

The market considered as a system in equilibrium and analysis of the factors governing its condition

This report is an attempt to identify, from observations made, the factors which affect the level of a market and the relative position of each manufacturer in the market. The observations used were made with the help of a Consumer Panel, a sample of...

Catalogue: ESOMAR Congress 1966
Author: C. Solard
September 1, 1966
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Citation

Solard, C. (1966a, September 01). The market considered as a system in equilibrium and analysis of the factors governing its condition. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-market-considered-as-a-system-in-equilibrium-and-analysis-of-the-factors-governing-its-condition


Research papers

Voting behaviour

This paper describes an attempt to answer a different question, which can be simply expressed as ’How do electors decide how to vote?'. It is hoped that the work described below goes some way towards describing the attitude structure underlying...

Catalogue: ESOMAR Congress 1966
Authors: Crossley Thornton, John Clemens
September 1, 1966
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Citation

Thornton and Clemens (1966a, September 01). Voting behaviour. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/voting-behaviour


Research papers

The market considered as a system in equilibrium and analysis of the factors governing its condition (French)

This report is an attempt to identify, from observations made, the factors which affect the level of a market and the relative position of each manufacturer in the market. The observations used were made with the help of a Consumer Panel, a sample of...

Catalogue: ESOMAR Congress 1966
Author: C. Solard
September 1, 1966
×

Citation

Solard, C. (1966a, September 01). The market considered as a system in equilibrium and analysis of the factors governing its condition (French). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-market-considered-as-a-system-in-equilibrium-and-analysis-of-the-factors-governing-its-condition-french-


Research papers

Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity (French)

Commercial activity is no longer considered as having to apply to the entire population, but rather addresses itself to a clearly-defined sector which is given the name of "target consumers". It will at once be appreciated that a knowledge of the...

Catalogue: ESOMAR Congress 1966
Author: Claude Matricon
September 1, 1966
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Citation

Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity (French). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/demonstration-of-a-new-factor-for-discrimination-of-types-of-behaviour-in-connection-with-buying-attitudes-towards-new-products-and-reactions-to-publicity-french-


Research papers

Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity

Commercial activity is no longer considered as having to apply to the entire population, but rather addresses itself to a clearly-defined sector which is given the name of "target consumers". It will at once be appreciated that a knowledge of the...

Catalogue: ESOMAR Congress 1966
Author: Claude Matricon
September 1, 1966
×

Citation

Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/demonstration-of-a-new-factor-for-discrimination-of-types-of-behaviour-in-connection-with-buying-attitudes-towards-new-products-and-reactions-to-publicity


Research papers

The logic of models in market research

From the definition of market research, we see that the explicit formulation of the hypotheses , and their formalisation in a "model", constitute a very important guide to the observation or picking out of the data; and they provide a useful frame of...

Catalogue: The European Marketing Research Review 1966
Author: Pietro Gennaro
August 1, 1966
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Citation

Gennaro, P. (1966a, August 01). The logic of models in market research. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-logic-of-models-in-market-research