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Holbaek-Hanssen, L. (1955a, June 15). Methodological considerations regarding marketing research for consumer durable goods. ANA - ESOMAR. Retrieved September 26, 2024, from
Dodd and Turabian (1955a, June 15). The "steps-and-parts" model for polling . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-steps--and-parts-model-for-polling-