Abstract:
Forecasts for the demand for durable goods have been attempt- ed both by national economists, managerial economists and sample survey experts. Different methods have been tried with varying success. The national economists in trying to forecast the total demand for a certain commodity usually stick to their macroeconomic methods by analysing input and output, national income and different kinds of price and income elasticities. I will do this by analysing some of the factors that must be included in theoretical models and by demonstrating how such a model can be utilized for marketing research for electric washing machines.
Research Papers
Marketing activities in Japan
Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hiromitsu Homma
 
June 15, 1961
Research Papers
Application of a general model in multi-national marketing planning
Catalogue: Seminar 1971: Multi-Country Research
Authors: Oluf T. Damm, Flemming Hansen
 
June 15, 1971
Research Papers
How to make innovations work in developing economies
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: N. S. Muthukumaran
 
September 1, 1999
