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McConochie and White (1996a, June 15). Data base synergies. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/data-base-synergies
van Steen, R. (1996a, June 15). The showroom process. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/the-showroom-process
Cassidy, F. (1996a, June 15). The real value of lucky breaks?. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/the-real-value-of-lucky-breaks-
Müller-Veeh, D. (1995a, July 01). Radio research in Germany. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/radio-research-in-germany
Dunning, W. A. (1995a, June 15). There's no need to re-invent the wheel. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/there-s-no-need-to-re-invent-the-wheel
Brüne, K. (1995a, June 15). How do promotions work? New evaluation ways by linking scanning analyses and single source household panel data. ANA - ESOMAR. Retrieved June 21, 2024, from
Hirvonen and Pöhlmann (1994a, June 15). Advances in evaluation of retailer events. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/advances-in-evaluation-of-retailer-events
Ashley, S. R. (1994a, June 15). How to effectively compete against private-label brands. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/how-to-effectively-compete-against-private-label-brands
Byfield and Breese (1994a, June 15). Should advertising spend be maintained at all costs?. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/should-advertising-spend-be-maintained-at-all-costs-