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Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French). ANA - ESOMAR. Retrieved May 31, 2024, from
Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters (French). ANA - ESOMAR. Retrieved May 31, 2024, from
https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters-french-
Bos and Perruche (1966a, September 01). Employment of econometric methods in forecasting the consumption of plastic materials (French). ANA - ESOMAR. Retrieved May 31, 2024, from
Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method (French). ANA - ESOMAR. Retrieved May 31, 2024, from
Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved May 31, 2024, from
https://ana.esomar.org/documents/the-president-s-preface-english-french-german-
Fournis, Y. (1964a, June 15). The activities of the International Marketing Federation (French). ANA - ESOMAR. Retrieved May 31, 2024, from
https://ana.esomar.org/documents/the-activities-of-the-international-marketing-federation-french-
Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved May 31, 2024, from
https://ana.esomar.org/documents/the-president-s-preface-english-french-german--258
Hardy, H. S. (1963a, June 15). The illusion of the "image" and the excess power of groups (French). ANA - ESOMAR. Retrieved May 31, 2024, from
https://ana.esomar.org/documents/the-illusion-of-the-image-and-the-excess-power-of-groups-french-
Deutsch and Simon (1962a, September 03). Econometry and psycho-sociology complementary methods of approach (French). ANA - ESOMAR. Retrieved May 31, 2024, from