The president's preface (English-French-German)

Date of publication: June 15, 1964

Author: Yves Fournis

Abstract:

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national societies which serve the aims of the users of market research or in international gatherings.

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