Resources Library by ANA

A practical fusion of qualitative and social data

In this guide, we will mostly be talking about how yo set up a search on the social listening tools and analyze the data that comes out, but we will also touch on how to get the most out of tools, such as Google Trends that are free for the public...

Catalogue: Fusion 2019

Authors: Ellie Osborne, Sarah de Caux, Jillian Ney

Companies: Join the Dots InSites Consulting, The Social Intelligence Lab

November 10, 2019

Briefing questions

In 2012, ESOMAR published 24 Questions to Help Buyers of Social Media Research. These questions were intended to help users of social media research consider issues that might influence whether a social media listening tool was fit for the purpose of...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

March 1, 2018

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications

Authors: ESOMAR B.V., Ray Poynter, Sue York

March 1, 2014

Monitoring brand health

Within the Heineken Company the several world-wide operating companies (Opcos) were all responsible for monitoring brand health. Within recommended guidelines, each Opco could organize their own way, and particularly the change to increasingly...

Catalogue: Congress 2005: Making A Difference

Authors: Gert Jan de Nooij, Sjoerd Koornstra

Company: Heineken

September 21, 2005

Research World (November 2004)

From 2001, ARF and ESOMAR organised three Research Leaders Summits (RELEAS) for leading providers and mr clients to initiate effective facilitationfor the market research industry. Following the RELEAS, the World Industry Network (win) was...

Catalogue: Research World 2004

Author: ESOMAR B.V.

November 1, 2004

Changing 'deliveryscapes' in marketing

Much is happening in the way firms are (re)organising in order to best manage marketing activity, in how companies are reshaping their marketing departments in the light of a changing marketing landscape, and in the manner they are structuring...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Aidan O'Driscoll

June 15, 1997

Decision support system in marketing

Computerised DSS do provide the potential for better decisions to be made and for significant increases in management productivity. The degree to which this potential can be realised depends upon culture and organisation as much as upon computer...

Catalogue: ESOMAR Congress 1987

Author: Gavin T. Leslie

June 15, 1987

Formulating quantified objectives and evaluating progress without profit or sales data

This paper contains a critical examination of a market research programme designed to guide and assess the marketing activities of the International Wool Secretariat. The paper examines problems that arose when implementing this programme and...

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: J. Jenkins, J. Kendall

June 15, 1969

Motivation research

«Motivation Research» is a convenient shorthand term and it certainly has great sales, appeal, because every one wants to know why consumers do what they do. The use of this title holds out the hope or perhaps even the promise that this kind of...

Catalogue: ESOMAR Congress 1958

Author: Henry Durant

June 15, 1958