Abstract:

From 2001, ARF and ESOMAR organised three Research Leaders Summits (RELEAS) for leading providers and mr clients to initiate effective facilitation for the market research industry. Following the RELEAS, the World Industry Network (win) was established in 2003 in order to create an industry-wide platform of leaders and mr associations. The are and ESOMAR initiative has resulted in the creation of the ‘Alliance for Research’ in Brussels and has also led to more attention being paid to client-provider relations, after the very first worldwide Marco Polo survey had been conducted. The harmonisation of quality standards and guidelines is also taking shape. Nevertheless, it is now time to strengthen and speed up the cooperation initiatives. This was what the participants of the win update in Lisbon concluded, and it ought to be the motto of all stakeholders in the mr industry. We can always do better, and we should. There is no other option.