Abstract:
Computerised DSS do provide the potential for better decisions to be made and for significant increases in management productivity. The degree to which this potential can be realised depends upon culture and organisation as much as upon computer technology. Practical experience gained by Effem Management Services Ltd in the implementation of Decision Support environments across many different industry sectors illustrates the benefits and pitfalls that await organisations that adopt a 'Decision Support' environment. This paper highlights the lessons learnt from implementing DSS, notes the principal benefits and problems associated with DSS and emphasises the fact that the computer technology is but half the solution to a successful Decision Support Environment.
Research Papers
Decision support systems learning to apply computers
Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Gavin T. Leslie
 
June 15, 1987
Research Papers
Expert systems in strategic marketing planning
Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen
 
June 15, 1987
Research Papers
The impact on marketing research Of MMIS and scanning data
Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: R. G. Whyte, T. MacNeary
 
June 15, 1987
