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Research papers

Using physicians to provide a patient needs-based segmentation

This paper describes how to segment a patient market for pharmaceutical products 'through the eyes of physicians.' Using an innovative card sorting technique, physicians can rate emotional, clinical and lifestyle-related needs of a group of real...

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Kelly Sterk
February 23, 2003
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Citation

Sterk, K. (2003a, February 23). Using physicians to provide a patient needs-based segmentation . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/using-physicians-to-provide-a-patient-needs-based-segmentation-


Research papers

Medical communications, consumers, and the Internet

This paper shows how the medical marketer can understand the current market and jumpstart creativity through a deconstruction exercise, followed by conjoint measurement that identifies strengths and weaknesses of the deconstructed elements....

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Risa Asami, Tina Hjelleset, Howard R. Moskowitz, Laurent Florès
Company: Moskowitz Jacobs Inc.
February 23, 2003
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Citation

Asami, Hjelleset, Moskowitz and Florès (2003a, February 23). Medical communications, consumers, and the Internet . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/medical-communications-consumers-and-the-internet-


Research papers

Medical professionals are no relatives of Mr. Spock

This paper addresses the need for an in-depth understanding of medical practitioners and the different profiles that can be detected among them. We will also see how we can get in touch with the deeper motivations that are the real drives behind...

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Madeleine Janssens
February 23, 2003
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Citation

Janssens, M. (2003a, February 23). Medical professionals are no relatives of Mr. Spock. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/medical-professionals-are-no-relatives-of-mr-spock


Research papers

The state of the art in market segmentation in healthcare

The authors argue that the need to segment markets in the healthcare business has never been greater. In their constant struggle to find new, more powerful sales and marketing techniques, pharmaceutical marketers have seriously turned their attention...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Howard Ziment, John Tapper
February 23, 2003
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Citation

Ziment and Tapper (2003a, February 23). The state of the art in market segmentation in healthcare. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-state-of-the-art-in-market-segmentation-in-healthcare


Research papers

Web strategies for the pharmaceutical industry

Vividence studies reveal that exposure to effective pharmaceutical websites increases consumers' likelihood to request specific prescription drugs from their physicians. In December 2001 the research team conducted an independent study of five...

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Bonny Brown
February 23, 2003
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Citation

Brown, B. (2003a, February 23). Web strategies for the pharmaceutical industry. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/web-strategies-for-the-pharmaceutical-industry


Research papers

Consumer driven prescription drug plans

Considerable discussion on the rising healthcare and pharmaceutical costs and the future direction of the U.S. healthcare system is routinely heard in political debates and with employers. Employers are shifting some of the cost burden to their...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: James Bologna, Donald Falkinburg
February 23, 2003
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Citation

Bologna and Falkinburg (2003a, February 23). Consumer driven prescription drug plans . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/consumer-driven-prescription-drug-plans-


Research papers

The chronically ill patient

Innovation in diagnosis, better understanding of disease prevention and continuous improved medications, in addition to an ageing population, are the cause of an ever-increasing market segment, namely the segment of the chronically ill or chronically...

Catalogue: ESOMAR Global Healthcare 2002
Author: Chris Krattiger-Savelkouls
February 17, 2002
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Citation

Krattiger-Savelkouls, C. (2002a, February 17). The chronically ill patient . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-chronically-ill-patient-


Research papers

Internal and external stakeholders forum

The authors of this paper provide an examination of the way in which the healthcare industry perceives itself, both currently and over the next 20 years. The study surveyed the opinions of 44 leading figures and stakeholders in the healthcare...

Catalogue: ESOMAR Global Healthcare 2002
Authors: Stephen Welch, Nic Wiseman
February 17, 2002
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Citation

Welch and Wiseman (2002a, February 17). Internal and external stakeholders forum . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/internal-and-external-stakeholders-forum-


Research papers

Knowing the patient

Longitudinal patient data has been cited as the largest single gap in healthcare data. This paper shows how a new, patent pending, patient-centric approach to data collection has been designed, using panel recruitment techniques and multi-source data...

Catalogue: ESOMAR Global Healthcare 2002
Author: Simon Fitall
February 17, 2002
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Citation

Fitall, S. (2002a, February 17). Knowing the patient . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/knowing-the-patient-