Internal and external stakeholders forum

Date of publication: February 17, 2002


The authors of this paper provide an examination of the way in which the healthcare industry perceives itself, both currently and over the next 20 years. The study surveyed the opinions of 44 leading figures and stakeholders in the healthcare industry, from principal members of the British Medical Association to the head of communications of global pharmaceuticals corporations. Respondents were spread out across Europe, Australasia and the United States.

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