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Internal and external stakeholders forum

Date of publication: February 17, 2002

Catalogue: ESOMAR Global Healthcare 2002

Authors: Stephen Welch, Nic Wiseman

Abstract:

The authors of this paper provide an examination of the way in which the healthcare industry perceives itself, both currently and over the next 20 years. The study surveyed the opinions of 44 leading figures and stakeholders in the healthcare industry, from principal members of the British Medical Association to the head of communications of global pharmaceuticals corporations. Respondents were spread out across Europe, Australasia and the United States.

Stephen Welch

Author

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Nic Wiseman

Author

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Welch and Wiseman (2002a, February 17). Internal and external stakeholders forum . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/external-communication-and-internal-communications-french-