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Parfitt, J. (1965a, June 15). The uses of consumer panels for media research. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-uses-of-consumer-panels-for-media-research
Wyss, W. (1963a, June 15). A new pretest for advertisements . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/a-new-pretest-for-advertisements-