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The uses of consumer panels for media research

Date of publication: June 15, 1965

Catalogue: ESOMAR/WAPOR Conference 1965

Author: John Parfitt

Abstract:

This paper illustrates some of the results end advantages of obtaining Readership and TV viewing measurements from the housewives in continuous, reporting Consumer Panels. The data are drawn from the experience gained from the Attwood Consumer Panel in Great Britain.

John Parfitt

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The future of consumer panels

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Goos Eilander, Jan van Bostelen

Company: Burke, Inc.

June 15, 1987

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Citation

Eilander and van Bostelen (1987a, June 15). The future of consumer panels. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/the-future-of-consumer-panels


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Practical use of consumer panels

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Ivor McGloughlin, Jim Lockyear

 

June 15, 1982

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McGloughlin and Lockyear (1982a, June 15). Practical use of consumer panels . ANA - ESOMAR. Retrieved March 12, 2025, from


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The use of direct access viewdata panels for media research

Catalogue: Seminar 1986: New Developments In Media Research

Authors: John Clemens, Tony Taylor

 

June 15, 1986

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Clemens and Taylor (1986a, June 15). The use of direct access viewdata panels for media research. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/the-use-of-direct-access-viewdata-panels-for-media-research


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Citation

Parfitt, J. (1965a, June 15). The uses of consumer panels for media research. ANA - ESOMAR. Retrieved March 12, 2025, from


https://ana.esomar.org/documents/the-use-of-direct-access-viewdata-panels-for-media-research