Back

The uses of consumer panels for media research

Date of publication: June 15, 1965

Catalogue: ESOMAR/WAPOR Conference 1965

Author: John Parfitt

Abstract:

This paper illustrates some of the results end advantages of obtaining Readership and TV viewing measurements from the housewives in continuous, reporting Consumer Panels. The data are drawn from the experience gained from the Attwood Consumer Panel in Great Britain.

John Parfitt

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The future of consumer panels

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Goos Eilander, Jan van Bostelen

Company: Burke, Inc.

June 15, 1987

×

Citation

Eilander and van Bostelen (1987a, June 15). The future of consumer panels. ANA - ESOMAR. Retrieved December 27, 2024, from


https://ana.esomar.org/documents/the-future-of-consumer-panels


Research Papers

Practical use of consumer panels

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Ivor McGloughlin, Jim Lockyear

 

June 15, 1982

×

Citation

McGloughlin and Lockyear (1982a, June 15). Practical use of consumer panels . ANA - ESOMAR. Retrieved December 27, 2024, from


https://ana.esomar.org/documents/practical-use-of-consumer-panels-


Research Papers

The use of direct access viewdata panels for media research

Catalogue: Seminar 1986: New Developments In Media Research

Authors: John Clemens, Tony Taylor

 

June 15, 1986

×

Citation

Clemens and Taylor (1986a, June 15). The use of direct access viewdata panels for media research. ANA - ESOMAR. Retrieved December 27, 2024, from


https://ana.esomar.org/documents/the-use-of-direct-access-viewdata-panels-for-media-research


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Parfitt, J. (1965a, June 15). The uses of consumer panels for media research. ANA - ESOMAR. Retrieved December 27, 2024, from


https://ana.esomar.org/documents/the-use-of-direct-access-viewdata-panels-for-media-research