The uses of consumer panels for media research

Date of publication: June 15, 1965

Author: John Parfitt

Abstract:

This paper illustrates some of the results end advantages of obtaining Readership and TV viewing measurements from the housewives in continuous, reporting Consumer Panels. The data are drawn from the experience gained from the Attwood Consumer Panel in Great Britain.

John Parfitt

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF