Resources Library by ANA

Innovation and integration

The paper aims to describe how the BBC's Broadcasting Research Department sets about meeting the research needs of the Corporation's five national radio stations. Examples are used to illustrate how we are addressing two key strategic objectives...

Catalogue: Radio Research Symposium 1995

Author: Penny Young

Company: British Broadcasting Corporation (BBC)

July 1, 1995

The power of ideas

Two key "ideas" or messages: 1) Successful product engineering is a carefully balanced integration of PROCESSES, TOOLS AND PEOPLE. 2) MARKET RESEARCH MUST BE THOROUGHLY INTEGRATED into the whole process of product development.In other words, market...

Catalogue: Seminar 1995: Successful Product Engineering

Author: Chris Brooke

June 15, 1995

Innovate or die

This paper explores, describes and evaluates a number of models used in stimulating innovation, with special application to NPD and brand stretching. It is not intended to be a market research paper as such but instead builds on the author's...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Christine Restall

September 1, 1994

Is the tail of market research wagging the dog?

In the 1980/90s, with the development of evermore sophisticated computers and software packages, Market Research has moved itself into an industry that is more concerned with the accuracy of predicting the value of Events than with, what Market...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Martin C. van Herk

September 1, 1994

The value of research

Technological developments and market factors have caused or stimulated strong growth in most Western economies in recent times. Over the years, the level of market research activity in different directions has also increased considerably. With...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Bert Van Herberg, Mario van Hamersveld

Company: Philips International

September 1, 1994

Information and intelligence

The aim of this paper is to describe how new methods based around information and geographical technology can be used to help auto manufacturers better understand the markets for their products, their performance within those markets and to assist in...

Catalogue: International Automotive Marketing Conference 1994

Author: Martin Clarke

June 15, 1994

An example of anticipatory strategy in the relationship between firm, environment and market

The Wine-Growers’ Cooperative in question represents a significant example of how an organisation, which has acted promptly and with foresight in picking up "weak signals" from the market and the environment, can become an incentive for other...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Riccardo Pastore

June 15, 1994

A new dimension to financial product innovation research

Eagle Star, one of the leading manufacturers of home insurance in the UK sought to develop a comprehensive understanding of the diversity of needs and benefits that consumers associate with their property insurance and to quantify what people were...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Peter D. Morton, Crispian Tarrant

June 15, 1994

Structuring the marketing

This paper describes the exploratory part of a larger study on management of innovation, focussing especially on the interface between marketing and R&D (Research and Development). Marketing and R&D produce two critical flows of knowledge that have...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Mark Leenders, Felix Janszen, Berend Wierenga

June 1, 1994