Resources Library by ANA

The hunt for an "authentic" coffee experience

Although consumers are quite particular when it comes to choosing coffee, understanding the criteria they base their choices on - particularly what causes them to consider coffee 'authentic' - can be difficult. Spurred by the convenience store...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Humphery Chen, Junichi Ichiba

Company: INTAGE HOLDINGS Inc.

December 4, 2017

Innovation and China's opportunities

From "made in China" to "innovated in China", the key is to turn consumer insight into product innovation opportunities, which include three core steps: 1) Integrate the traditional qualitative research with design thinking. 2) Integrate consumer...

Catalogue: Asia Pacific 2017: Discoveries

Author: Chris Zhang

December 4, 2017

Optimizing customer experience

Design research is an integrated process where the client and research team work together closely. Design thinking brings a new mode to traditional market research methodology and which can lead to better marketing innovations and solutions. How to...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Rebecca Chen, Weiwei Zhang

December 4, 2017

In a connected world blended is the best

A view from WIN Pakistan.

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Author: Ijaz Gilani

June 15, 2017

Research World (May-June 2017)

Virtual reality, artificial intelligence, nano-technology, automated interviewing, the list is complex and changing by the day. So what’s hot and what’s not? What’s about to come screaming out of the starting gates taking all of us by...

Catalogue: Research World 2017

Author: ESOMAR B.V.

June 1, 2017

Streamlining the innovation process to maximize efficiency

With the advent of digital innovation in research, consumers have evolved from closely watched subjects to partners, collaborators and co-creators. This paper explores the role of market research in facilitating the innovation process. The authors...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Allen Cai, Ching Ling Ng

Company: Labbrand

May 9, 2017

The hunt for an "authentic" coffee experience

Although consumers are quite particular when it comes to choosing coffee, understanding the criteria they base their choices on - particularly what causes them to consider coffee 'authentic' - can be difficult. Spurred by the convenience store...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Junichi Ichiba, Humphrey Chen, Yuki Tanaka

Company: INTAGE HOLDINGS Inc.

May 9, 2017

Research World (March-April 2017)

With a changing business model comes a change in the skills and expertise needed in the sector. So what does a future researcher look like? Are they specialists or generalists? How do we attract, develop and retain these new skills?

Catalogue: Research World 2017

Author: ESOMAR B.V.

April 1, 2017

Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW

Authors: Patricio Pagani, Horst Feldhaeuser, Clare-Marie Hulsey

Company: Infotools

September 22, 2016