Resources Library by ANA

From passivity to interaction?

The paper raises questions about the adequacy of conventional qualitative research techniques for the future. A change in orientation and practice is needed if we are to develop a meaningful understanding of consumer responses to the advanced brand...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Christine Restall, Richard Auton

September 1, 1996

Farmer's needs and expectations in regard to technical and service innovations

This study was conducted by BVA in the Spring of 1994 in 7 cereal producing regions of the European Union. Farmers were brought together in a total of 8 small focus groups. The participants were comparatively young cereal growers with at least 5...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Sylvie Darier

Company: BVA Group

February 1, 1996

Factoring innovation together

Recent years have seen an increasing recognition in many Companies of the importance of effective and continued innovation for real growth. This leads to greater focus within Companies on the process adopted for new idea generation and the testing...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Authors: Cristina Guglielmini, Ivana Ventura

December 1, 1995

Innovation and integration

The paper aims to describe how the BBC's Broadcasting Research Department sets about meeting the research needs of the Corporation's five national radio stations. Examples are used to illustrate how we are addressing two key strategic objectives...

Catalogue: Radio Research Symposium 1995

Author: Penny Young

Company: British Broadcasting Corporation (BBC)

July 1, 1995

The power of ideas

Two key "ideas" or messages: 1) Successful product engineering is a carefully balanced integration of PROCESSES, TOOLS AND PEOPLE. 2) MARKET RESEARCH MUST BE THOROUGHLY INTEGRATED into the whole process of product development.In other words, market...

Catalogue: Seminar 1995: Successful Product Engineering

Author: Chris Brooke

June 15, 1995

Innovate or die

This paper explores, describes and evaluates a number of models used in stimulating innovation, with special application to NPD and brand stretching. It is not intended to be a market research paper as such but instead builds on the author's...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Christine Restall

September 1, 1994

Is the tail of market research wagging the dog?

In the 1980/90s, with the development of evermore sophisticated computers and software packages, Market Research has moved itself into an industry that is more concerned with the accuracy of predicting the value of Events than with, what Market...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Martin C. van Herk

September 1, 1994

The value of research

Technological developments and market factors have caused or stimulated strong growth in most Western economies in recent times. Over the years, the level of market research activity in different directions has also increased considerably. With...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Bert Van Herberg, Mario van Hamersveld

Company: Philips International

September 1, 1994

Information and intelligence

The aim of this paper is to describe how new methods based around information and geographical technology can be used to help auto manufacturers better understand the markets for their products, their performance within those markets and to assist in...

Catalogue: International Automotive Marketing Conference 1994

Author: Martin Clarke

June 15, 1994