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Videos

Implementing automation in LATAM (Spanish)

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019
Authors: Fabio Paiva, Gabriel Velez
Companies: PepsiCo, ZappiStore
April 9, 2019
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Citation

Paiva and Velez (2019a, April 09). Implementing automation in LATAM (Spanish). ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/implementing-automation-in-latam-spanish-


Videos

Beyond lifestyles, trends and drinks (Spanish)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Maria Alejandra Velandia Sanchez, Andrea Ascarrunz
Company: Pernod Ricard
May 14, 2018
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Citation

Sanchez and Ascarrunz (2018a, May 14). Beyond lifestyles, trends and drinks (Spanish). ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/beyond-lifestyles-trends-and-drinks-spanish--9294


Videos

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
November 27, 2017
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Citation

Hickey, K. (2017a, November 27). Inside out. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/inside-out-9187


Videos

Small is beautiful...and insightful too! (Spanish)

In a world of ever growing changeability affecting societies' decision making, the ability to monitor behavior is becoming of increasingly necessary. When we are able to collect and monitor behaviors as near as possible to the state of events, the...

Catalogue: Latin America 2017: #IN
Authors: Juan Chasan, Pablo Cibella
Companies: StatMark Group, S.A.,
June 15, 2017
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Citation

Chasan and Cibella (2017a, June 15). Small is beautiful...and insightful too! (Spanish). ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/small-is-beautiful-and-insightful-too-spanish-


Videos

Creating a sustainable future for MROCs

Our industry has embraced MROCS as a new tool. Whereas most researchers still celebrate the richness this phenomenon offers, others are already pushing the "cost-efficiency" button to squeeze in as many projects as possible. Already we have seen...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jos Vink, Anke Bergmans, Michelle de Laat
June 15, 2013
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Citation

Vink, Bergmans and de Laat (2013a, June 15). Creating a sustainable future for MROCs. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/creating-a-sustainable-future-for-mrocs