Abstract:
PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.
Date of publication: April 9, 2019
Catalogue: Latin America 2019
Companies: PepsiCo,
Authors: Fabio Paiva, Gabriel Velez
Abstract:
PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.
This is a long description of some author details.
This is a long description of some author details.
Velez and Paiva (2019a, April 07). Implementing automation in LATAM. ANA - ESOMAR. Retrieved March 19, 2024, from
https://ana.esomar.org/documents/implementing-automation-in-latam
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Paiva and Velez (2019a, April 09). Implementing automation in LATAM (Spanish). ANA - ESOMAR. Retrieved March 19, 2024, from
https://ana.esomar.org/documents/the-future-of-latam-spanish-